Chambers dictionary1/14/2024 Also, think laterally so as to target a wide spectrum of relevant media. Please see graph about weekly sales (source: Nielsen):Īs mentioned, collaborate with the publisher to define many current/original topics for media pitches. My campaign was instrumental in positioning Chambers Dictionary as the number two Dictionary in the UK. I think that my PR approach – mostly pitching current affairs stories around new words – contributed to changing this state of affairs and, as mentioned in the description of my campaign for Collins English Dictionary, when I oversaw the latter campaign in 2014, articles about new and strange words had become commonplace. When I undertook this campaign in 2011, Dictionaries weren’t widely covered by the media. Meticulously researched and expertly written, the highly acclaimed Chambers range has been at the forefront of presenting knowledge and learning in an engaging and accessible way since it was first established in the 19th century. The Chambers Dictionary delves deep into all the glories of the English language, listing weird and wonderful words like spoffish, jobernowl, mulligrubs and humdudgeon, all the while ensuring it covers the latest developments in English.
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